Key Highlights & Findings
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71% of companies reported that poor data quality negatively impacts the success of their go-to-market activities.: 71% of companies reported that poor data quality negatively impacts the success of their go-to-market activities.
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Only 11% of RevOps professionals consider their customer and prospect data to be of 'excellent' quality, while nearly half (47%) admit their data needs improvement.: Only 11% of RevOps professionals consider their customer and prospect data to be of 'excellent' quality, while nearly half (47%) admit their data needs improvement.
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99% of respondents reported struggling with at least one dimension of technical data quality (missing data, duplicates, or non-standardization).: 99% of respondents reported struggling with at least one dimension of technical data quality (missing data, duplicates, or non-standardization).
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